Top Proven Ways to Increase Page RPM | AdSense Optimization 2022

Hello Readers,

Most of the bloggers are making money blogging by Google AdSense. As a blogger, you have heard about page RPM. It is a page revenue per thousand impressions which is calculated by dividing your earnings by the number of page views you received, then multiplying by 1000. Getting a good page RPM is best for your earnings. More RPM, more revenue. 

Many bloggers used to search - how to increase AdSense earnings? how to generate more revenue from AdSense per month? what affects page rpm? how to calculate page rpm? how to increase page rpm? how to get a good page rpm? 

Must Read: Best Online Keyword Research Tools for SEO?

What Affects Page RPM?

1. Click-through rate (CTR) 

CTR measures the number of clicks on an ad per thousand ad impressions. The more ads clicked, the more publisher is paid. So, the higher the CTR, the higher the page RPM. I make sure to make a blog post on how to increase CTR.

2. Cost per click (CPC)

CPC measures how much an advertiser is willing to pay for a click on an ad placed on the publisher's site. It is necessary to keep both CTR AND CPC high to increase Page RPM. There are many ways to increase CPC and CTR, you can watch videos on YouTube or google it.

I also recommend reading: 7 Google AdSense Alternatives (High Paying Networks)

Now, many bloggers get confused that how can I calculate my page RPM? So, before going to know how to increase page RPM let's see how you can calculate page RPM.

How to Calculate Page RPM?

Page RPM is calculated by dividing your estimated earnings by the number of page views you received and then by multiplying it by 1000. For ex: you earned $0.15 from 25 page views, then your page RPM $0.15/25*1000 = $6. That's how you can calculate page RPM. Now let's see how you can increase your page RPM? 

Top Proven Ways to Increase Page RPM | AdSense Optimization 2022

Below ways don't help you to boost your page RPM immediately it will take some time But yes, you can surely increase it more than you have till now. These all ways are organic. Read and follow all ways to increase your page RPM.

1. Improve Quality of Content

Always publish detailed, updated, innovative, and quality content without any grammatical and spelling mistakes. This will help you to increase page RPM. If you have quality content then only your page RPM gets higher.

2. Increase your Site Speed

Increasing your site speed helps you a lot to increase your page RPM. If you have a lower speed on your site then visitors get frustrated and leave your site and this will not increase your page RPM. There are many ways to increase your site speed you can google it.

3. Fix Technical Issues

Having technical issues makes your site cheap. People will not come again to your site because of technical issues. If your site has mobile rendering, broken link or any other issue fix it as soon as possible. 

4. Avoid Placing Too Many Ads

Placing too many ads on your site will not increase your page RPM. If your visitors will visit your website and they will get frustrated with ads. Place minimal ads and remove ads that are not performing well. 

5. Start Header Biding

Header bidding is the advanced programmatic advertising technique that shares as an alternative to the Google waterfall method. Starting header bidding is the best option to increase page rpm but if you need better results from Header bidding then you need to cross at least a million views per month.

6. Remove Low CPC Ads

As I have told you that making CPC higher will increase your page RPM. But, if you have any ads with a low CPC rate then remove them. It will not help you to increase your page RPM. Always allow high CPC ads to increase page RPM.

7. Increase Organic Traffic

Increase organic traffic to your website. This helps you to increase your page RPM. Know how to drive traffic to your website?

Check Out: Drive Traffic to Your Website [5min Read]

8. Regularly Analyse & Monitor Your Website

This is the last and most important way is to keep analysing and monitoring your website. There are many websites analysing tools available. Recommended: Google Analytics. You must have to keep monitoring your website to prevent any invalid activities. Recommended: Sites24x7. This is the best tool for keep monitoring your website.

Don't miss reading the previous post: Why Bloggers Should Start Affiliate Marketing?

Final Thoughts

Above are some of the best ways to increase your page RPM. Make sure you read all 8 ways and follow them to increase your Page RPM. As I have told more page RPM is more money. So please follow all these ways. If you have any doubts feel free to use the comment box below. Don't forget to subscribe to our newsletter or RSS to never miss an update.

Thank You.